以下为斯坦福“杂志管理”项目主要课程及教师名单。
主要授课老师:
约翰·安内尔:独立出版社协会执行主任
沃尔特·伯纳德:沃尔特·伯纳德/米尔顿·格拉瑟尔设计公司合伙人
海伦·布朗:Cosmopolitan国际版主编
格里高里·科蒂斯:《德克萨斯月刊》前编辑
安德鲁·丹尼什:丹尼什现代工作室平面设计师
奈德·戴斯蒙德:Business 2.0编辑兼总裁
迈克尔·戈尔德:西金编辑部合伙人
乔治·格林:赫斯特杂志国际出版公司总裁
约翰·格里芬:国家地理协会杂志集团总裁
罗勃·古尔沙:时代公司《家庭娱乐》总裁
尼格尔·霍尔姆斯:Principal, Explanation Graphics, and Author
威尔·霍普金斯:霍普金斯/鲍曼公司合伙人
迈克尔·拉法瓦:丹尼斯出版公司编辑
尼娜·林克:美国杂志出版商公司总裁兼首席执行官
卡伦·彭宁顿:凯普勒图书公司库存主任
伊纳·萨尔兹:Principal, Saltz Design
辛迪·斯泰维尔斯:《Time Out New York》总裁兼主编
苏珊·威斯特:西金编辑部合伙人
马克·惠特克:《新闻周刊》编辑
切里尔·伍达德:出版商业集团总裁
编辑课程
•Gregory Curtis, former editor Texas Monthly, on What an Editor Does(编辑的责任)
•Richard Stolley, Senior Editorial Adviser, Time Inc., on How to Entice the ReadersintosYour Story(文字写作的技巧)
•Dorothy Kalins, Executive Editor, Newsweek, on Positioning Your Magazine(杂志的布局)
•Ned Desmond, Editor and President, Business 2.0, on Strategic Uses of the Web
•Dorothy Kalins, Executive Editor, Newsweek, on Editorial Management(编辑业务管理)
•Cyndi Stivers, President and Editor-in-Chief, Time Out New York, on Magazine Trends(杂志趋势)
•Gregory Curtis, Freelance Writer and Editor, on Editorial Budgeting(编辑预算)
•Sabina Shnapek, former Manager of Business Development, Palm, on Publishing for Wireless Devices
•Susan West and Michael Gold, West-Gold Editorial, on Extending Your Magazine to the Web
•Greg Curtis, former Editor, Texas Monthly, on the Art of the Interview(采访的艺术)
•Mark Whitaker, Editor, Newsweek, on the Newsmagazine Since 9/11(911之后的美国媒体)
•Susan West and Michael Gold, West-Gold Editorial, on Making Your Website More Usable
•Richard Stolley and Greg Curtis on Editorial Research(编辑业务研究)
•Jay Harris, Publisher, Mother Jones, and others on the Publisher/ Editor/ Circulation/Art Director Relationship(出版人、编辑、发行和美编的关系)
•Randy Jones, CEO, Worth Media, on Managing Your Brand(品牌管理)
•Mark Whitaker, Editor, Newsweek, on The Art of Reporting(采访的艺术)
美术设计
•Nigel Holmes, Principal, Information Graphics, on Thinking Visually
•Mary K Baumann and Will Hopkins, Partners, Hopkins/Baumann on Design Basics
•Walter Bernard, Partner, Walter Bernard & Milton Glaser Design, on When and How to Redesign(改版的时机)
•Ina Saltz, Principal, Saltz Design, on Why Certain Covers Sell
•Linda Manes-Goodwin, President, Manes-Goodwin Associates, on Magazine Production
•Bob Ciano, Art Director, Forbes-ASAP, on Using Stock Photos
•Will Hopkins and Ina Saltz on Magazine Pacing and Flow
媒体运营
•Keith T. Clinkscales, Chairman and CEO, Vanguarde, on the Economics of Magazine Publishing(杂志出版的经济学)
•George Green, President and CEO, Hearst Magazines International, on Taking Your Publication Global(把你的媒体推向世界)
•Jon Hart, Dow, Lohnes & Albertson, on Publishing Law
•Keith T. Clinkscales, Chairman and CEO, Vanguarde, on How to Launch a Magazine on a Budget(创办媒体的预算)
•Helen Gurley Brown, Editor in Chief/Cosmopolitan International Editions, on Why We're in This Business
•Rob Gursha, President, Time Inc. Home Entertainment, on the Economics of Circulation, Distribution and Newsstand Sales(出版和报摊发行的经济学)
•John Q Griffin, Executive VP and President/Magazine Group, National Geographic, on Advertising Sales
•Keith T. Clinkscales, Chairman and CEO, Vanguarde, on How to Build a Business Plan(怎样写杂志商业计划)
•John Q Griffin, Executive VP and President/Magazine Group, National Geographic, on Maintaining Profitability in Lean Years
•John Anner, Executive Director, Independent Press Assoc, the State of Magazine Distribution
•John Kilcullen, former CEO, IDG Books Worldwide, on Managing Change
目击者,亲历者,见证者,知情人――《焦点访谈》期待你!
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