微软任命MSN新掌门

　　作者： 董　莉 　

　　Microsoft has appointed its top advertising-sales executive to head the MSN online business.

　　Joanne Bradford will run all aspects of MSN, including the MSN.com Web p

ortal and all of its associated channels.

　　MSN will be familiar territory for Bradford. Before taking the company's top ad-sales job, she was responsible for sales at MSN. She has been at Microsoft since 2001.

　　Bradford's position — officially corporate vice president and chief media officer — is a new one at MSN. The organization's previous leadership was more technology focused.

　　微软已经任命其高级广告主管乔尼·布拉德福德担任MSN在线业务部门的负责人，该部门一向被公司视为有着巨大的发展潜力。

　　据悉，她将全面负责MSN部门的工作，包括MSN.com网络门户和所有的相关频道。

　　MSN是布拉德福德熟悉的领域。在担任微软高级广告销售官员的职位之前，她曾在MSN担任销售工作。她从2001年以来一直在微软工作。

　　布拉德福德的正式职位名称是公司副总裁和首席媒体官。这是MSN新设立的一个职位，MSN以前的领导职位主要以技术为主。